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FEATURED TRADE FAIRS


MEDICA: DUSSELDORF
NOVEMBER 12-15, 2014
Good international business contacts are becoming increasingly important for manufacturers of medical technology and medical products. Only those that are well-positioned at the international level are able to balance weaknesses in individual markets and profit in the long run from a market that, seen globally, is growing.
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TOY FAIR: NUREMBERG
JAN 28- FEB 2, 2015
Spielwarenmesse invites trade visitors to attend the Toy Business Forum. Visitors can bring their knowledge of the industry up to speed at the free forum. Experts explain new and worthwhile aspects of a daily topic in 30-minute presentations. The Toy Business Forum thus provides everyone interested in the industry with a comprehensive view of current market developments and marketing trends.
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GULFOOD: DUBAI
FEBRUARY 8-12, 2015
Gulfood is your unrivalled opportunity to source and select from an incredible global product showcase. A warm welcome awaits you at this buzzing event, where you will network with thousands of industry peers and people passionate about driving the market forward.
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CeBIT Hannover
MARCH 16-20, 2015

CeBIT 2014 attracted a total of more than 210,000 visitors. “This means we reached 90% of our overall visitor targets,” said Frese. “This gives us a firm foundation on which to continue enhancing CeBIT as the No. 1 international, business-only event for the digital industry.”

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PHOTOKINA: COLOGNE
SEPTEMBER 20 - 25, 2015
The decision-making competence of the trade visitors was also impressive. In fact, initial results of an independent survey show that around two-thirds of visitors (65 per cent) were either main procurement decision-makers or else had decision-making input
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DRUPA: DUSSELDORF
JUNE 2-15, 2016
After a strategic realignment, the drupa 2016 – undisputed no. 1 flagship fair for print & crossmedia solutions – will be relaunched with a substantially reviewed nomenclatura and a new key signifier. With the slogan “touch the future” it will focus on the industry’s innovative strength and establish a platform for future technologies.
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K PLASTICS & RUBBER: DUSSELDORF
OCTOBER 19 - 26, 2016
K 2103, International Trade Fair – No. 1 for Plastics and Rubber Worldwide, in Düsseldorf, Germany exceeded the high expectations of companies from this sector. The growth in this industry along with the confidence of the companies to be able to showcase pioneering product innovations for all sections of the value added chain raised justified hopes for a good trade fair and brisk post-show business
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STILL TIME TO BOOK THESE FAIRS!
Spielwarenmesse - world’s biggest toy fair closes with strong increase in visitors
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5 per cent more visitors from Germany and abroad
·
Leading fair is successful trendsetter for consumer goods fairs

Over 76,000 trade visitors from 112 countries travelled to the biggest Spielwarenmesse of all time (2013: 72,595).
The extra buyers and traders came mainly from the major target markets of America, Asia and Europe. They were all delighted with the new hall 3A with the TrendGallery and the many new products from the toy industry. The product groups Baby and Infant Articles, Carnival and Festive Articles, Fireworks, and Model Railways and Accessories noticed new impetus this time. Many of the 2,748 companies from 61 countries detected an increased interest in ordering among the visitors.

The premiere of the TrendGallery turned out to be a real hit with regard to design and content. Fit4Life, Mini is King, Retromania and TechToys, the current trend streams presented there, were also core themes in all the halls at the fair. Eduardo Rinke, Director of Rinke Import from Brazil, emphasizes the fact: “Trends start here. This is the best place for getting to know the new products on the toy market for the coming year, but also for broadening your horizon and doing international business.” The companies were again very eager to see how visitors would accept the new ideas, as Andrea Schauer, Managing Director of geobra Brandstätter GmbH & Co. KG, explains: “Spielwarenmesse is definitely the international gathering of the industry and for Playmobil a key indicator of how the potential of our new products is rated.
Ernst Kick, Chief Executive Officer of Spielwarenmesse eG, is proud of the spot landing: “We are delighted that Spielwarenmesse 2014 has again created the platform our exhibitors and visitors wish for their business. Especially the extension of the Baby and Infant segment and the restructuring of the product segments attracted an excellent response from all sides. This spurs us on even more for the coming fair.”

The expansion of the Baby and Infant Articles product group will be continued. Even the first step produced good results, as Claudia Lässig, Managing Director of Lässig GmbH, found: “We particularly like the new arrangement of the Baby and Infant segment, as the distances are shorter and the quality of the buyers has increased for us. The related themes of halls 1 to 3A make the development of the market very easily recognizable and the relevant buyers find their way straight to us.”

The changes in the other halls also proved successful. Gerd Horbach, Managing Director, Fritz Fries & Söhne GmbH & Co. KG, commented on hall 9: “The expansion of carnival articles to the whole of hall 9 has made the segment more international.” With its new position in hall 4, duo schreib & spiel registered twelve per cent more visitors, according to General Manager Hans Jörg Iden: “We feel at home in hall 4. We had the most visitors on Sunday.” The manufacturers of model railways and accessories also experienced a boost in hall 4A. 86.9 per cent of the visitors rated their product spectrum as complete (2013: 80 per cent), which also recognized the involvement of the small-series manufacturers represented: ABE Atelier Belle Époque, Lokführer-Lukas Modellbau e.K., REGNER Dampf- und Eisenbahntechnik, SAI Collections, Soft-Lok and the Sol-Expert Group. Florian Sieber, Managing Director of Gebr. Märklin & Cie. GmbH, was also pleased about the many customers who have so far not had anything to do with model railways.

ThinkFun Inc. from the USA also nails its colours to the mast in Nuremberg for the first time. Chris Gough, Director International Business, explains why: “We have decided to exhibit in Nuremberg this year so that we can present our brand at the location where all buyers are present.” Sue Foung Kong, Managing Director of Jefin Sdn. Bhd. from Malaysia, knows why the long trip to Nuremberg is worth it:

“What I like most is the huge choice of brands and toys from all over the world, because Spielwarenmesse offers simply everything – exactly the products I’m looking for and those I would never have dreamed of too.”

The next Spielwarenmesse takes place from 28 January to 2 February 2015.
Spielwarenmesse International Toy Fair
JAN 28- FEB 2, 2015
Spielwarenmesse - world’s biggest toy fair closes with strong increase in visitors
·
5 per cent more visitors from Germany and abroad
·
Leading fair is successful trendsetter for consumer goods fairs
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There are plenty of reasons to join us FOR THE SPIELWARENMESSE TOY FAIR Trade Fair .

You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.

Put simply, if you want to tap into the vital European business market, you need to be at the SPIELWARENMESSE TOY FAIR Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!

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Trade Show Planning Timeline
Utilize a Trade Show Planning Timeline and Checklists to Maximize Your Results

Phase 1: 12+ Months… Set Your Strategy
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Identify the role trade shows will serve, as part of your overall marketing and sales strategy. Then, secure buy-in within your organization.
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Develop a detailed trade show budget and forecast your return on investment.

Phase 2: 9 to 12 Months Before Show
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Set specific objectives for your show such as number of product sales, leads generated, publicity secured, etc.
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Identify your booth space needs, along with your exhibitor resources for booth accessories, banners, marketing collateral, equipment, and promotional items.
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Register and reserve your display stand space with the event sponsor and request full details on exhibit requirements.
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Develop a trade show marketing plan that utilizes a mix of promotional methods to reach prospects. Your plan should be divided into three sections: 1. Pre-Show Marketing, 2. At-Show Marketing, and 3. Post-Show Marketing.

Phase 3: 6 to 9 Months Before Show
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Write a compelling sales message that gets across the key points you want to communicate at your exhibit in 30 seconds or (preferably) less. You and your staff will need to rehearse this message and use it confidently at your booth to maximize your effectiveness.
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Determine your exhibit design, layout and graphics needs. You can hire a company to handle design and production or take a more hands-on approach by using web-based exhibition design software to create the look and configuration of your display before handing it over to an exhibit producer. Take your time to select an exhibit firm that meets your needs, based on capabilities, design talent, cost and delivery timing.
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Along with your exhibit design, consider your lighting needs. Depending on the type of product or service you are promoting at a given trade show, illumination can play an integral role in attracting attention and/or complementing the image you want to project. For example, you may want use lighting truss to add more drama and focus to your booth area or highlight a specific product you are promoting.
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Identify high-impact tradeshow giveaways and promotional strategies you will use to attract visitors to your display area.
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Determine the literature and marketing materials you will need at the show - and begin design and printing work.

Phase 4: 3 to 6 Months Before Show
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Order your giveaways or promotional items.
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Continue working with vendors on your display booth, exhibit items, and marketing materials. Confirm delivery dates and adherence to your trade show planning timeline.
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Determine staffing requirements, develop booth schedules, and plan training sessions.
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Identify how you will ship your display and other items to the show.
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Begin making travel arrangements, including airfare, hotel and car rental reservations, if necessary.
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Launch pre-show marketing initiatives.

Phase 5: 1 to 3 Months Before Show
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Put together follow-up packets to send immediately following the show to your leads.
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Continue pre-show marketing activities
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Make all travel arrangements.
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Schedule staff training.
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Contact event sponsor for any last minutes details.
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Finalize production of booth display, promotional items, and marketing materials – and confirm shipping dates.
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Finalize all travel arrangements.
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Schedule dinners or other meetings to be held at the show with prospects, distributors and/or customers.

Phase 6: 1 Week Before Show
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Complete staff training.
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Confirm shipping arrival dates for your booth display, promotional items and materials.
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Double check that all action steps on timeline have been covered.

Phase 7 – Follow-up Activities: 1 Day to 1 Week AFTER Show
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Analyze leads, send follow-up packets, and make contact as appropriate.
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Evaluate success of trade show participation compared with objectives from your trade show plan.
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Review your budget compared to your actual expenses for the show. Determine your return on investment.
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Make recommendation whether to participate in the same trade show next year. Include suggested changes, enhancements, and other trade show ideas.