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Spielwarenmesse International Toy Fair
03 – 08 February 2011
02 – 07 February 2012
The International Toy Fair is the world’s leading fair for toys, hobby and leisure-time articles. The fair, which is open exclusively to the specialist trade, is the perfect communication and order platform for both national and international manufacturers as well as specialist traders and buyers from around the globe. The presentation of new products and comprehensive overview of the industry which it provides are an indispensable source of information for annual market orientation.
Upshot of International Toy Fair 2010: No crisis among the kids
* Fair finishes with more visitors
* Consumer goods fair creates positive impetus for the business year
* Leading toy fair increases international importance again
Playing is always popular, and even more during the crisis. 76,600 trade visitors from 104 countries came to the Spielwarenmesse International Toy Fair Nürnberg from 04–09.02.2010 to fill their empty toy stores. This raised the number of visitors by some two per cent over the previous year (2009: 75,409). The 2,625 exhibitors noticed how the traders and buyers are tackling the new decade with optimism and willingness to order.
The share of decision-makers among the visitors rose to 86.2 per cent (2009: 84.8 per cent), with 52 per cent of all buyers and traders coming from abroad (2009: 51 per cent). The slight drop for German visitors has been compensated for alone by the larger number of visitors from France, Great Britain, Poland, Russia and the USA. The six days of the fair showed a definite mood of a new beginning and the many adaptations to the contents of the fair were rated very positively.
The International Toy Fair expanded its product portfolio with baby articles in 2010. The companies that exhibited baby toys and articles in Baby’sWorld were delighted with the increased interest. 12.4 per cent of the visitors (2009: 8.3 per cent) were mainly interested in baby articles and baby toys. There was also more interest in educational toys and books. The importance of toys for children’s development therefore continues to grow.
The Industry Summit, at which representatives from the European Commission dealt with the safety directives, also attracted a lot of interest. The comparison of the different safety standards in Europe, the USA and Asia showed that harmonization is urgently necessary, but this will be a lengthy process. The many toy safety activities at the International Toy Fair, such as the summit complete with toy safety tests or the Testing + Inspecting Center, also made it clear: The future belongs to the children – but with safe and high-quality toys.
Work on the start of a new functional future for the Nürnberg exhibition centre was noticeable, but the rebuilding phase of the central entrance was accepted by everyone with goodwill. The toy industry is looking forward to next year, when the Spielwarenmesse International Toy Fair Nürnberg opens its doors again from 03–08 February 2011 in the splendour of the new entrance.
There are plenty of reasons to join us FOR THE SPIELWARENMESSE TOY FAIR Trade Fair .
You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.
Put simply, if you want to tap into the vital European business market, you need to be at the SPIELWARENMESSE TOY FAIR Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!
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