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ANALYTICA

Munich, Germany

ANALYTICA TRADE FAIR MUNICH

for instrumental analysis, laboratory technology and biotechnologies

 

More than 34,400 visitors to Munich (compared to 30,481 in 2012)

1,142 companies from 40 countries participated, which is an increase of 11.3 percent.

A total of 12,000 international visitors came

 

 

 

 Nr. 10 / April 04, 2014

analytica closes with outstanding results in all areas

Despite a pilot strike, visitors from around the world flocked to the trade-fair center in Munich during the past four days. The reason: the 24th analytica. The trade fair for laboratory technology, analysis and biotechnology attracted more than 34,400 visitors to Munich (compared to 30,481 in 2012). The fair also had a record number of exhibitors: 1,142 companies from 40 countries participated, which is an increase of 11.3 percent.

 

The increase in foreign visitors was higher than the increase in those from Germany. A total of 12,000 international visitors came to Munich for the fair, an increase of 25 percent over 2012. Dr. Reinhard Pfeiffer, Deputy CEO of Messe München, sees that as a clear sign: "The larger share of international visitors confirms and strengthens analytica's character as a leading international trade fair." The countries with the largest number of visitors were (in this order) Austria, Switzerland, Italy, Great Britain, the United States and China. The most significant increases were among non-European countries such as China, Korea and the United States.

 

According to a survey by the market research institute TNS Infratest, visitors were very satisfied with the results of the fair: 98 percent gave the exhibition a rating of good to excellent.

 

1,142 companies from 40 countries is the largest number of exhibitors in analytica's history (2012: 1,026). The increase was primarily the result of growth in the sectors for biotechnology and laboratory technology: The share of international exhibitors increased by 4.8 percent to 39.8 percent. Besides Germany, the countries with the largest number of exhibitors were the United States, Great Britain, China, Switzerland and France. A larger number of international exhibitors were represented at the industry gathering in Munich by upper management. According to a survey by TNS Infratest, satisfaction among exhibitors was also at record levels: They primarily praised the fair's character as a leading exhibition and the advantages that it offers over other events. Exhibitor statements from analytica 2014 are available in the press section of the analytica website.


MUNICH TRADE FAIR HOTELS

There are plenty of reasons to join us FOR THE ANALYTICA MUNICH FAIR Trade Fair .

You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.

Put simply, if you want to tap into the vital European business market, you need to be at the ANALYTICA MUNICH FAIR Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!

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