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International Trade Fair for Sauna, Pool, Ambience
Seven percent increase in visitors: 26,600 visitors from 117 countries in Cologne / Foreign share increased to 58 percent / Strong synergy effect in the swimming pool segment with the FSB / Around 1,000 visitors at the 8th International Swimming Pond Congress
Aquanale 2015: more visitors, increased internationality and a good atmosphere
Seven percent increase in visitors: 26,600 visitors from 117 countries in Cologne / Foreign share increased to 58 percent / Strong synergy effect in the swimming pool segment with the FSB / Around 1,000 visitors at the 8th International Swimming Pond CongressFull aisles, good business and increased internationality: the aquanale 2015 closed its doors with a good result after four fair days on Friday, 30 October 2015. With around 26,600 visitors from 117 countries, the aquanale, which once again took place parallel with the FSB, the international trade fair for amenity areas, sports and pool facilities, registered clear growth in the number of visitors (+7 percent). The aquanale also increased greatly in terms of the internationality of the trade visitors, achieving a foreign share of 58 percent (2013: 56 percent). The trade fair recorded especially significant rates of increase in trade fair guests from Italy (+33 percent), France (+30 percent) and Spain (+29 percent). Outside of Europe, the highest growth rates came from Asia (+19 percent) and the Middle East (+12.5 percent). The trade fair duo took place for the first time in the Northern Halls of the Cologne fair grounds, which was received equally well by exhibitors and visitors. The synergies in the swimming pool sector were thus ideally exploited and interlinked. "With the increased internationality, the new hall allocation and the increase in the number of visitors, the aquanale has once again taken a big step forward and underlined its importance for the branch", Katharina C. Hamma, Chief Operating Officer of the Koelnmesse summarised. "Together with the FSB, in Cologne it forms one of the largest international marketplaces of the swimming pool segment."
Armin Herger, CEO of Speck Pumpen: "aquanale was a great fair for us and we were even able to surpass the very good result from 2013. The number of visitors was fantastic, and we met all of our target groups at aquanale, which speaks for a high level of trade visitor quality at the fair. aquanale also made clear gains in terms of internationality. A very good mood prevailed everywhere in the halls, which is also becoming generally known in the branch. The atmosphere in the large daylight halls alone improved the fair enormously."
Uwe Rengers, Head of Marketing Communications at Riviera Pool:"For us, aquanale 2015 was a very good trade fair at which we met our existing customers, but were also able to establish various new contacts. Internationality has always been important to us, and we had customers from, for example, Russia, Turkey and the Benelux countries at the stand."
Aquanale 2015 in figures:
288 (256) companies from 30 (26) countries took part in aquanale 2015 in a gross exhibition space covering 20,000 m² (38,000). These included 145 (143) exhibitors from Germany and 142 (113) exhibitors from abroad. The share of foreign exhibitors was 51 (44) percent. Around 26,600 (25,000) trade visitors from 117 (115) countries came to the trade fair duo of aquanale and FSB. The share of foreign visitors was 58 (56) percent.
*All figures have been calculated in accordance with the guidelines of the Society for Voluntary Control of Trade Fair and Exhibition Statistics (FKM) and are subject to audit by a certified auditor
COLOGNE TRADE FAIR HOTELS
There are plenty of reasons to join us for the AQUANALE Trade Fair.
You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.
Put simply, if you want to tap into the vital European business market, you need to be at the AQUANALE Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!
Visit a doctor.
Get a physical and update your vaccines. Depending on what country you are traveling to, you may need particular immunizations. Carry your medications with you on the plane so in the event your luggage is lost, you will have your daily meds on hand. Request a computerized medication list from your pharmacist in case of a medical emergency. And finally, check your insurance policy to confirm you are covered medically overseas, and if not buy travel health protection and medical evacuation insurance to be fully prepared.
Arrive at your destination country early.
Get the lay of the land by arriving a day or two before your meeting and hire a local guide to show you around. Contact the concierge at your hotel for recommendations on who to hire. Request the guide speak English so you can communicate and ask for helpful hints and tips that will be useful while you are visiting and doing business. Ask the concierge and your guide for suggestions of restaurants, coffee shops, and unique sites that are both safe and well regarded.
Give the U.S. State Department a heads up.
Notify the U.S. State Department and sign up to receive important information from the embassy about safety conditions, and be available via text or email should they need to contact you for travel alerts, natural disasters, or other emergencies. Utilize programs such as, "Stay Informed, Stay Connected, Stay Safe!" Smart Traveler Enrollment Program and refer to U.S. Passports and International Travel website for more information.
Contact your credit card company.
Nothing brings your trip to a screeching halt faster than frozen funds. Be sure to let your credit card company know when and where you'll be traveling so you can avoid the frantic call to unlock your card. Credit cards with magnetic strips are not always accepted by businesses, and some establishments do not accept credit cards at all, so make sure to carry a fair amount of local currency to avoid being caught off guard.
Make copies of important documents.
Make duplicates of the following: passport, driver's license, credit/debit cards, birth certificate, and insurance cards. Leave a set of copies at home or with someone you trust to retrieve the information. Pack another set carefully in your carry-on bag. Take a picture of your credit cards and security codes in case you need to access them immediately.
Anticipate technology challenges.
It may be difficult to find a place to charge your cell phone in the middle of the day while traveling. Consider bringing a backup solar powered battery charger. Depending on the country, you might need adaptors for your technology and electronics. Rather than bringing a suitcase full of hair tools and adaptors, invest in a less expensive hair straightener or curling iron when you arrive and use the hotel blow dryer. Even with an adaptor, some electronics can't handle the difference in voltage and will easily burn out.
Research your phone's travel capabilities.
Make a call to your cell phone company and discuss your options. I've found it worth the expense to purchase a travel calling plan when spending time abroad. Text messages and downloading any kind of data will quickly add up without a travel plan. Double check your phone settings and turn off "data fetch" for any programs on your phone that update on their own (i.e. Facebook). This will conserve your data until it's needed.
Brush up on the local language. You can test your skills using an app on your phone such as Duolingo or Google Translate. Don't underestimate a good old fashioned phrase book to get you through simple interactions. Familiarize yourself with the basics beforehand such as, "Hello," "Good-bye," "Excuse me," "My name is _____," "Nice to meet you," "Please," "Thank you," and "Where is the restroom?" to use as you go about your trip.
Photograph your luggage. Anyone who has had the unfortunate experience of losing their luggage can attest that trying to describe to an airport representative what your luggage looks like (i.e. black with wheels) can be vague. A baggage claim ticket is useful, but often lost during the flight and numerous layovers. Make an effort to attach something notable to your suitcases and take a picture of your baggage with your cell phone. Now you can easily identify your luggage in the sea of black bags.
Do your homework. Cultural customs differ from country to country, and it's always prudent to be prepared before you arrive. For example, some countries encourage tipping while others do not. Some regions are close communicators while others are more reserved. It's in your best interest to know something about the culture, etiquette, religion, business values, and particular communication styles before landing on foreign soil.
TTI Travel International Trade Fair Travel Tips
Taking care of details before you depart can make the difference between a smooth trip and a traveling nightmare. Here are a few first steps to get you started on the right foot: