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CARAVAN SALON

Dusseldorf, Germany

Recreational Vehicles & Mobile Homes

 

CARAVAN SALON DÜSSELDORF 2015 exceeded all expectations and markedly improved even last year’s record result.

 

CARAVAN SALON DÜSSELDORF with best result in history / Tops 200,000 visitors for the first time

CARAVAN SALON DÜSSELDORF 2015 exceeded all expectations and markedly improved even last year’s record result.

Held for the 54th time, the World’s Largest Trade Fair for Motor Homes and Caravans experienced the most-attended year in the event’s history. “Of course we’re thrilled about setting yet another record with 202,000 visitors. Visitors appreciate that Düsseldorf serves as the showcase for industry innovations and provides a comprehensive overview of the market”, said Joachim Schäfer, managing director of Messe Düsseldorf GmbH, in summing up the event. The share of international visitors was very high again. What’s more, exhibitors delighted in rising sales. “Some 55% of this year’s visitors arrived with concrete purchasing intentions. That’s particularly exciting because CARAVAN SALON DÜSSELDORF is considered the trend barometer for the upcoming season. The positive response at CARAVAN SALON shows the caravanning’s societal significance as a way to go on holiday”, Schäfer added. He said both the new hall distribution and the successful special show “StarterWorld” worked well. Recording more than 70,000 overnight stays, the trade fairs very own campsite, the Caravan Center, set a new record as well.

Hermann Pfaff, the president of the German trade group Caravaning-Industrie Verband, feels enthusiastic about the way CARAVAN SALON went: “Interest in caravanning is still very high and actually increased compared to last year – which is reflected in part in the further increase in visitor numbers. Similarly, registration numbers this year already indicate that we’re operating on a very high level.” Visitors, he said, were interested primarily in the numerous new models on display, but they were equally excited by the presentations at the stands. “The new hall layout was very well received by exhibitors and customers alike. The fact that the pure vehicle halls are now offered in one continuously walkable stretch is an improvement”, said Pfaff. The excellent mood among manufacturers, retailers and customers raises exceptions that the industry will continue to benefit from the current caravanning boom over the next few months, he said.

The trade fair was equally successful for suppliers. “We were overwhelmed by dealer and visitor interest in networked recreational vehicles. We noticed that customers came to use with targeted enquiries and that they appreciate excellent service”, said Mark Joseph Müller, Truma Gerätetechnik GmbH’s international sales, marketing and service director, in summing up the event. He was also delighted by the increasing share of visitors from abroad. “We had a chance to welcome lots of international business partners at our stand, especially from Australia, the US, China and other Asian countries.”

The increase in visitor numbers was also reflected in increased traffic at the stands in the accessories area, which showcased tents, folding/tent caravans, camping gear, and outdoor and leisure products. “We are highly satisfied with the move to the new Hall 5. Messe Düsseldorf managed to get lots of visitors to tour CARAVAN SALON not only on the weekends but especially on regular weekdays. Customer traffic was enormously high every single day. The bottom line: we had an excellent event”, said a delighted Michael Haus, managing director of Doréma Vorzelte GmbH. In particular, he noted just how many international dealers attended on the trade visitor day – especially from the Netherlands, the UK, Asia and Scandinavia.

 


DUSSELDORF TRADE FAIR HOTELS

There are plenty of reasons to join us FOR THE CARAVAN SALON Trade Fair .

You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.

Put simply, if you want to tap into the vital European business market, you need to be at the CARAVAN SALON Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!

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