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Hannover, Germany

The beneficiaries of this 2016's enhanced business focus included some 3,300 exhibitors from 70 nations.


CeBIT 2016 recorded an increase in visitors around 6 percent.


The lead theme at CeBIT 2016, “d!conomy: join – create – succeed", spotlighted the rapid digitalization of all segments of the economy and society.

A full week at CeBIT – The digital transformation has arrived.

A huge thank-you goes out to the CeBIT community for an amazing week! Filled-up order books at the booths. Gorgeous weather for networking and soaking up the sun. Innovative, inspiring presentations and talks. Astounding startup ideas. That’s the way of digital business.

The digitization of the economy is proceeding apace. CeBIT 2016 highlighted the immense opportunities afforded by the "d!conomy", but also the immense effort required to become "digitized" – in other words, the keynote theme was right on target. A stroll through the halls confirmed the tradeshow's unique coverage of the entire bandwidth of digitization as well as its distinctively consistent focus on IT innovations geared to business applications. The beneficiaries of this year's enhanced business focus included some 3,300 exhibitors from 70 nations.

This year's CeBIT also showed that successfully harnessing the potential of digitization will require a clearer focus by policymakers to create the ideal conditions for startups in their establishment and growth phases. A glance at what is happening in China can provide valuable insight, for China is viewed as the Internet market with the highest growth potential. Evidence of this was provided by former English teacher Jack Ma – an impressive keynote speaker at the CeBIT Opening Ceremony – whose Internet platform Alibaba long ago outpaced Amazon and eBay in terms of sales.

“Digital transformation needs room for debate – CeBIT 2016 delivered this. CeBIT has thus become the most important platform for the chances and risks of digitalization,” said Oliver Frese, member of the managing board at Deutsche Messe

Top managers and CEOs used CeBIT to do business more than ever before. These figures illustrate that CeBIT is increasingly serving not just as a prime source of information and orientation, but also as a driver of investment. CeBIT 2016 recorded an increase in visitors around 6 percent.


There are plenty of reasons to join us FOR THE CEBIT HANNOVER FAIR Trade Fair .

You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.

Put simply, if you want to tap into the vital European business market, you need to be at the CEBIT HANNOVER FAIR Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!


TTI Travel International Trade Fair Travel Tips


Taking care of details before you depart can make the difference between a smooth trip and a traveling nightmare. Here are a few first steps to get you started on the right foot:

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