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FRUIT LOGISTICATRADE SHOW BERLIN
70,000 high-level trade visitors from more than 139 countries – 2,884 exhibitors from 83 countries have presented a complete market overview of the fresh produce industry.
Closing Report: Record number of trade visitors, exhibitors and innovations at FRUIT LOGISTICA 2015
Berlin, 8 February 2016 – FRUIT LOGISTICA 2016 underlined its role as the world's leading trade fair for the fresh produce industry. Offering a comprehensive market overview of the fresh produce trade, the event was attended by key decision makers with a record number of exhibitors and trade visitors.
From 3 to 5 February, 2,884 exhibitors from 83 countries provided information to some 70,000 trade visitors from more than 135 countries. Exhibitors and trade visitors praised the excellent opportunities to make contact with wholesalers, retailers, fruit and vegetable growers, importers and exporters.
FRUIT LOGISTICA drives innovation
Spotlight is the latest tool on the FRUIT LOGISTICA innovation platform. Introduced in 2015, it supplements the FRUIT LOGISTICA Innovation Award (FLIA), which showcases the products and services released over the last 12 months, and the Future Lab, which presents projects that could supply the fresh produce sector with innovations over the next two to five years. Spotlight's exclusive overview of the sector's premieres and innovations provides exhibitors at the world's leading fresh-produce trade fair with an opportunity to present their latest and improved products and services. The first Spotlight featured no fewer than 34 world and nine European premieres.
Positive response to the new format: Tech Stage
To emphasize the importance of technical solutions for the fresh produce trade, an exclusive forum for machinery, technology and packaging was introduced at FRUIT LOGISTICA 2015. The Tech Stage gave FRUIT LOGISTICA exhibitors the chance to demonstrate technical novelties and innovations to trade visitors. This excellent new platform which also encourages dialogue within the sector was extremely well received. The discussions following the presentations clearly highlighted the fact that visitors who attended talks were keenly interested in the highly relevant topics.
Very satisfied exhibitors
The key objectives for exhibitors at FRUIT LOGISTICA 2016 included presenting their company, developing new business and managing existing customer relationships. These objectives were largely achieved. Nine out of ten exhibitors considered their participation in FRUIT LOGISTICA a commercial success. Although business contracts were not amongst their top priorities, 45% of exhibitors report they gained new orders at the trade fair. Some 90% of exhibitors said they anticipated good post-exhibition business. Overall, about 89% of exhibitors said this year’s FRUIT LOGISTICA had made a good or very good impression.
Positive business results for 98.5% of trade visitors
FRUIT LOGISTICA 2016 was attended by top-level decision-makers from all over the world. The percentage of trade visitors from outside Germany increased again this year to 84%, with the majority coming from Europe (75.6%), the Americas (9.8%), Africa (6.5%), the Middle East (3.8%), Asia (3.2%) and Oceania (1.1%). Most of the trade visitors came to FRUIT LOGISTICA to establish new business contacts or source new suppliers, find out about new products, study the market and monitor the competition. They were particularly interested in fresh produce, packaging solutions and packaging machinery. The biggest trade visitor groups were fruit and vegetable growers, representatives from import/export businesses, followed by representatives from the wholesale and retail trade. The level of trade visitors' decision-making authority remained high. Around three quarters of trade visitors held management positions in their companies. Trade visitors were extremely enthusiastic about the range of products and services on display at the trade fair. 98.5% of trade visitors gave a positive assessment of their business results at the event. 80.5% were able to establish new business contacts. More than one third of trade visitors concluded business deals during the trade fair, and some three quarters were anticipating follow-up negotiations and business transactions as a result of the contacts made at the trade event.
FRUIT LOGISTICA 2015 was organised by Messe Berlin GmbH in cooperation with Fruchthandel Magazine (Düsseldorf). The next FRUIT LOGISTICA will take place on 8-10 February 2017.
BERLIN TRADE FAIR HOTELS
There are plenty of reasons to join us in Berlin for FRUIT LOGISTICA BERLIN Trade Fair and Trade Show.
You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.
Put simply, if you want to tap into the vital European business market, you need to be at the FRUIT LOGISTICA BERLIN Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!
Visit a doctor.
Get a physical and update your vaccines. Depending on what country you are traveling to, you may need particular immunizations. Carry your medications with you on the plane so in the event your luggage is lost, you will have your daily meds on hand. Request a computerized medication list from your pharmacist in case of a medical emergency. And finally, check your insurance policy to confirm you are covered medically overseas, and if not buy travel health protection and medical evacuation insurance to be fully prepared.
Arrive at your destination country early.
Get the lay of the land by arriving a day or two before your meeting and hire a local guide to show you around. Contact the concierge at your hotel for recommendations on who to hire. Request the guide speak English so you can communicate and ask for helpful hints and tips that will be useful while you are visiting and doing business. Ask the concierge and your guide for suggestions of restaurants, coffee shops, and unique sites that are both safe and well regarded.
Give the U.S. State Department a heads up.
Notify the U.S. State Department and sign up to receive important information from the embassy about safety conditions, and be available via text or email should they need to contact you for travel alerts, natural disasters, or other emergencies. Utilize programs such as, "Stay Informed, Stay Connected, Stay Safe!" Smart Traveler Enrollment Program and refer to U.S. Passports and International Travel website for more information.
Contact your credit card company.
Nothing brings your trip to a screeching halt faster than frozen funds. Be sure to let your credit card company know when and where you'll be traveling so you can avoid the frantic call to unlock your card. Credit cards with magnetic strips are not always accepted by businesses, and some establishments do not accept credit cards at all, so make sure to carry a fair amount of local currency to avoid being caught off guard.
Make copies of important documents.
Make duplicates of the following: passport, driver's license, credit/debit cards, birth certificate, and insurance cards. Leave a set of copies at home or with someone you trust to retrieve the information. Pack another set carefully in your carry-on bag. Take a picture of your credit cards and security codes in case you need to access them immediately.
Anticipate technology challenges.
It may be difficult to find a place to charge your cell phone in the middle of the day while traveling. Consider bringing a backup solar powered battery charger. Depending on the country, you might need adaptors for your technology and electronics. Rather than bringing a suitcase full of hair tools and adaptors, invest in a less expensive hair straightener or curling iron when you arrive and use the hotel blow dryer. Even with an adaptor, some electronics can't handle the difference in voltage and will easily burn out.
Research your phone's travel capabilities.
Make a call to your cell phone company and discuss your options. I've found it worth the expense to purchase a travel calling plan when spending time abroad. Text messages and downloading any kind of data will quickly add up without a travel plan. Double check your phone settings and turn off "data fetch" for any programs on your phone that update on their own (i.e. Facebook). This will conserve your data until it's needed.
Brush up on the local language. You can test your skills using an app on your phone such as Duolingo or Google Translate. Don't underestimate a good old fashioned phrase book to get you through simple interactions. Familiarize yourself with the basics beforehand such as, "Hello," "Good-bye," "Excuse me," "My name is _____," "Nice to meet you," "Please," "Thank you," and "Where is the restroom?" to use as you go about your trip.
Photograph your luggage. Anyone who has had the unfortunate experience of losing their luggage can attest that trying to describe to an airport representative what your luggage looks like (i.e. black with wheels) can be vague. A baggage claim ticket is useful, but often lost during the flight and numerous layovers. Make an effort to attach something notable to your suitcases and take a picture of your baggage with your cell phone. Now you can easily identify your luggage in the sea of black bags.
Do your homework. Cultural customs differ from country to country, and it's always prudent to be prepared before you arrive. For example, some countries encourage tipping while others do not. Some regions are close communicators while others are more reserved. It's in your best interest to know something about the culture, etiquette, religion, business values, and particular communication styles before landing on foreign soil.
TTI Travel International Trade Fair Travel Tips
Taking care of details before you depart can make the difference between a smooth trip and a traveling nightmare. Here are a few first steps to get you started on the right foot: