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Munich, Germany

Leading trade fair for bakery, confectionery and snacks






For the majority of the trade visitors, who came from more than 170 countries, the search for novelties was on top of the list of their expectations regarding iba 2015. This wish was fulfilled according to the survey. 95.2 per cent gave the top marks “good or excellent” in this regard. New products and lots of inspirations for everyday business in all areas of the industry, among them production technology, packaging, logistics, raw materials, energy, hygiene, shop fitting, snacks, coffee, marketing and sales concepts awaited the professional audience. iba managed to convince the visitors with a complete range of products, presented in Munich by the 1,309 exhibitors from 57 different countries. 95 per cent of those asked stated that the exhibiting firms guaranteed a complete industry overview.


The good atmosphere among the exhibitors reflected in their positive results concerning the trade fair. They could almost completely achieve the goals they linked to their trade fair presence, such as “increasing the customer network“ and “looking after existing business relationships“. Another reason for the satisfaction was the high professional expertise of both domestic and foreign visitors. When asked to judge the quality of the visitors, 85 per cent of the companies gave out top marks.


Both exhibitors and visitors greeted the offers placed on iba 2015 for the first time by the trade fair organisers GHM Gesellschaft für Handwerksmessen mbH with great approval. The specially designated areas “SnackTrendS“ (87.7 per cent), “COFFEEWORLD” (86.6 per cent) and “Packaging Area” (81.7 per cent) received “good or excellent” in their very first appearance. The new orientation tools for the twelve exhibition halls, the “HandwerksGuide” (“guide to the artisan bakeries”) and the “SnackGuide” were also well received by the trade visitors.


Trade fairs are considered the engines for industries and provide meaningful economic trend forecasts. If you believed the barometer of public opinion carried out among the visitors at iba, there is nothing stopping the positive development of the baking industry. The vast majority (82.6 per cent) estimate the economic situation of their industrial sector to be “good to excellent“. According to this, the estimation is significantly more optimistic than at iba 2013 (75.7 per cent).



There are plenty of reasons to join us FOR THE IBA MUNICH FAIR Trade Fair .

You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.

Put simply, if you want to tap into the vital European business market, you need to be at the IBA MUNICH FAIR Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!



TTI Travel International Trade Fair Travel Tips


Taking care of details before you depart can make the difference between a smooth trip and a traveling nightmare. Here are a few first steps to get you started on the right foot:

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