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IDS DENTAL

Cologne, Germany

Trade Fair for Dental Medicine and Dental Technology

 

At IDS 2015, on a gross exhibition area of157,000 m² (2013: 147,900 m²), 2,201 companies from 56 countries participated

 

At IDS 2015, on a gross exhibition area of157,000 m² (2013: 147,900 m²), 2,201 companies from 56 countries participated (2013: 2,058 companies from 56 countries). These included 638 exhibitors and 20 additionally represented companies from Germany (2013: 647 exhibitors and 7 additionally represented companies) as well as 1,489 exhibitors and 54 additionally represented companies from abroad (2013: 1,355 exhibitors and 49 additionally represented companies). The share of foreign exhibitors was over 70 percent (2013: 68 percent). Including estimates for the last day of the fair, around 138,500 trade visitors from 151 countries attended IDS (2013: 125,000 trade visitors from 149 countries), approximately 51 percent of whom (2013: 48 percent) came from abroad.*

Around 138,500 visitors from 151 countries and 2,201 exhibitors from 56 countries at the International Dental Show 2015 - a further increased level of internationality and high decision-making competence of the visitors - an increased number of orders placed at the trade show - the industry demonstrates its innovative power and expects IDS to provide many sustainable business impulses

After achieving a record result, the 36th International Dental Show (IDS) that was characterised by an excellent atmosphere closed its doors in Cologne after five days. Around 138,500 trade visitors from 151 countries attended the world's leading trade fair of the dental industry, which corresponded to an increase of almost eleven percent compared to the previous event. IDS also achieved new records in terms of the number of exhibitors and the exhibition space sold. 2,201 companies (+6.9 percent) from 56 countries presented a wealth of innovations, product developments and services on exhibition space covering 157,000 square meters (+6.2 percent). With an over 70 percent share of foreign exhibitors (2013: 68 percent) and a 17 percent increase in the number of trade visitors from abroad the level of internationality of the event was once again significantly increased. At the same time, the number of trade visitors from Germany also increased markedly in comparison to 2013 (+4.3 percent). "We succeeded in making the International Dental Show in Cologne even more attractive, on both a national and international basis. It is thus the most successful IDS of all time," summed up Dr. Martin Rickert, Chairman of the Association of German Dental Manufacturers (VDDI). "The quality of the business contacts between the industry and the trade as well as between the industry, dentists and dental technicians was extremely high. The number of orders placed at IDS rose once again and we are reckoning with sustainable impulses for the post-fair follow-up business," added Katharina C. Hamma, Chief Operating Officer of Koelnmesse GmbH: "In addition to the growth in the number of German trade visitors, the high international response once again underlines the character of IDS as the world's leading trade fair of the dental industry. The International Dental Show particularly recorded strong growth in the number of visitors from the Near and Middle East, the United States and Canada, Brazil as well as from China, Japan and Korea. The business in the South East European market, especially Italy and Spain, has also increased noticeably."

Strong interest in innovations

The trade and the users were extremely interested in innovative products and technologies. "In this respect, staged every two years, IDS fits in perfectly with the innovation cycles of the industry regarding the development and further development of products, materials and services," emphasised Dr. Markus Heibach, Executive Director of VDDI. "This applies for both breakthrough innovations and further developments of existing products, but also for development progress in smaller phases that are however significant in terms of quality." IDS 2015 focused on the intelligent networking of components for computer-controlled dentistry. Today, the world of digital systems in diagnostics and production encompasses the entire workflow from the practise through to the laboratory. The computer-controlled process chains are in the meantime complete and are putting their enormous flexibility to use. (Please see attached also the expert comments on IDS 2015 on this subject.)

Fantastic outcome of the trade fair and excellent mood

The hustle and bustle in the halls made the high attendance at IDS very apparent. By all accounts, representatives from all relevant professional groups - from dentists' surgeries, dental laboratories, from the dental trade, but also from the higher education sector - from all over the world had visited the exhibition stands. The exhibitors were especially pleased about the high level of internationality of the trade visitors. In terms of business, IDS was very successful for many companies, because orders were placed - by both national and international customers. Numerous companies were pleased to announce full order books. Aspects such as grooming contacts, customer bonding, winning over new customers or penetrating new foreign markets were at least equally important for the exhibitors. These goals were also achieved to complete satisfaction at the 36th International Dental Show. The exhibitors evaluated the quality of the visitors very positively. This finding is confirmed by the initial results of an independent visitor survey: 83 percent of all of the visitors are involved in purchasing decisions at their company.

 

 


COLOGNE TRADE FAIR HOTELS

There are plenty of reasons to join us FOR THE IDS COLOGNE Trade Fair .

You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.

Put simply, if you want to tap into the vital European business market, you need to be at the IDS COLOGNE Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!

 

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