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MEDICAL FAIR ASIA 2014 SETS NEW RECORD IN EXHIBITOR AND VISITOR PARTICIPATION
1 Oct. 2014 - The tenth edition of MEDICAL FAIR ASIA was a sell-out success, reaffirming its position as Asia’s premier medical exhibition. With a 50% increase in exhibiting companies compared to the previous edition in 2012, this year 800 exhibitors from 35 countries showcased the latest medical technologies at Suntec Singapore. Anchoring the international line-up of companies was a record-setting 15 national and group pavilions from Austria, Canada, China, France, Germany, Hungary, Italy, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, UK and USA.
Attracting a notable 10,780 trade visitors of which 40% came from outside of Singapore, MEDICAL FAIR ASIA 2014 has proven to be the preferred strategic business and procurement platform for the region’s medical and health care industries. Representing a 20% increase in visitor attendance from the previous edition, this year also attracted a strong line-up of government level delegations and hospital management personnel from Hong Kong, India, Malaysia, Philippines, Turkey and Vietnam.
“MEDICAL FAIR ASIA’s continuing and growing importance to the region and beyond has been demonstrated by the success of this year’s exhibition which continues to attract an increasing number of companies looking to do business in Asia as the region’s healthcare sector continues on a robust growth path," said Gernot Ringling, Managing Director, Messe Düsseldorf Asia.
“The introduction of new initiatives such as the m-Health showcase focusing on ICT innovations and a robust business matching service which saw more than 55% of exhibitors participate in the programme, as well as visits to medical facilities organised as part of the concurrently run Singapore Medical & Healthcare Conference, have played a significant role in providing value-added touch-points to the exhibition which we hope to expand for the 2016 edition,” he added.
For German exhibitor specialising in medical packaging - Vereinigte Papierwarenfabriken GmbH, a returning exhibitor who has been participating at MEDICAL FAIR ASIA over the last eight years, according to its Area Sales Manager, Manfred Blunk, the exhibition serves as “a very important exhibition in Asia, and has international appeal. We have received a lot of good contacts and expect positive results, and we’ll be here again in 2016.”
Echoing this sentiment was Singapore based company, ITS Science & Medical who showcased their modular operating theatre. According to Dennis Tan, Business Development Director, the exhibition was a “very good platform for us to advertise our services and products and it’s a great meeting spot for all our customers to come here and visit us and understand this new technology.” The ITS Group is a fully integrated scientific solutions group and was recently awarded the project to design, fabricate and build some twenty modular operating theatres in the upcoming Ng Teng Fong General Hospital.
For JETRO (Japan External Trade Association) and its eleven exhibiting companies, Mr. Yukihide Nakayama, the Japanese pavilion organiser, commented that with its particular focus on Singapore and the Asia market, MEDICAL FAIR ASIA 2014 is the right platform and “we have seen many companies from various countries, particularly from India, Malaysia and Thailand, and have had many successful business meetings here.”
m-Health showcase - a successful look into the future of Healthcare
Anticipating the next evolution in healthcare and the industry’s shift to a more patient-centric approach, the m-Health showcase introduced new technologies that included telemedicine, digital and wireless healthcare applications to home-care monitoring devices and breakthrough innovations in rehabilitation. Technical Innovations, a Bulgarian exhibitor within the m-Health showcase introduced an innovative remote assistance system for the elderly and disabled, and was remarkably pleased at the exposure generated. Daniel Tsanov, its Chief Executive Officer said: “This is our first time in Singapore, and we are surprised by the great interest in our products. We have chosen to be here at MEDICAL FAIR ASIA as we believe the Asian market is a big and strategic market and the event provides great opportunities.”
Singapore-based company Neurostyle, manufacturer of neuro rehabilitation and diagnostic medical devices, said that the m-Health platform was a unique showcase and was able to bring “many quality visitors from different countries and definitely met our expectations”, said Dr Johnson Lu, Managing Director.
As for Hippus NV with their handshoe computer mouse which was ergonomically designed in collaboration with a medical university in the Netherlands, the m-Health showcase provided the ideal opportunity to tap into the Singapore and Asian market. Drs Sjoerd W. Eisma said: “We are really happy to be here and with the number of contacts and new leads we gained from Singapore, China, and the Philippines. We will definitely be back in two years’ time.”
National groups from Canada and Thailand looking to grow its medical sector at the exhibition
MEDICAL FAIR ASIA 2014 was delighted to welcome first time representation from Canada with seven participating companies across various sectors; B+H Architects, Covalon Technologies, Leafsprout Technologies, Mobilewellbeing, Nutralab, and Otosim, as well as the Canadian organiser from its Ministry of Economic Development Trade and Employment.
For MobileWellbeing, MEDICAL FAIR ASIA 2014 provided the perfect stage to promote their patient monitoring systems to hospital and homecare health providers in Asia, and they received “many interested parties who have asked for various product demonstrations, and we have gained great experience as a first time participant,” said its President and Chief Executive Officer Rajiv Muradia.
This year also marked strong Thai participation under the auspices of the Thai National Innovation Agency which featured eight outstanding local companies highlighting their latest innovations. According to Kant Weerakant, Design and Solutions Manager for the National Innovation Agency, Singapore proved to be the right platform to showcase Thai innovations and to promote the made-in-Thailand brand as “the right profile of customers can be found at the exhibition.”
Diverse international representation draws approval from visitors, spurs business opportunities
Visiting MEDICAL FAIR ASIA for the first time, Khairil Anuar Khalid, Senior Manager, Faber Group Berhad, commented he was very impressed with the representation of companies, products and services which spanned across four continents. “We also saw a good number of Asian companies exhibiting alongside the European countries. It is truly a convergence point for the medical industry and this will benefit the ASEAN medical sector even further,” he said.
As for Cesar O. Salazar, President, Surgico Phils Inc, who returned to MEDICAL FAIR ASIA 2014 having first visited in 2012, he was very impressed with the latest edition. “There were many new products and innovations on display. The exhibition floor was buzzing with discussions between exhibitors and visitors and this is truly the place to be for the medical industry. The organizers have done a good job in organizing a well presented exhibition”, he said.
Exploring new frontiers with co-located conference
Held concurrently with MEDICAL FAIR ASIA 2014, the Singapore Medical & Healthcare Conference, themed ‘New Paradigms in Healthcare’, featured speakers showcasing cutting edge advancements in Singapore’s medical and health care arena, ranging from innovations in healthcare funding to next-generation healthcare technology. Presentations included an exploration of Google Glass and its Application to Healthcare and a look at future possibilities for smart glasses in hospitals. The conference culminated with a facilities tour that presented the 223 delegates with the unique opportunity to go behind the scenes and visit three leading healthcare facilities in Singapore – Fortis Surgical Hospital, Kwong Wai Shiu Hospital and the NUHS Advanced Surgical Training Centre.
Next edition of MEDICAL FAIR ASIA
The next edition will take place from 31 August – 2 September 2016 in Singapore. Prior to this, Messe Düsseldorf Asia will organize MEDICAL FAIR THAILAND 2015, the 7th International Exhibition on Hospital, Diagnostic, Pharmaceutical, Medical & Rehabilitation Equipment & Supplies, from 10 to 12 September 2015 in Bangkok, Thailand.
SINGAPORE TRADE FAIR HOTELS
There are plenty of reasons to join us FOR THE MEDICAL FAIR ASIA Trade Fair .
You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.
Put simply, if you want to tap into the vital European business market, you need to be at the MEDICAL FAIR ASIA Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!
TTI Travel International Trade Fair Travel Tips
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