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Messe Essen, Germany

International Trade Fair for Tires


around 20,000 visitors from 130 countries

With 670 exhibitors from 44 nations

including the 20 largest tire manufacturers


Reifen 2014 at Messe Essen Highlighted Its International Profile

Around 20,000 Specialists from 130 Countries Came to the Number-One Meeting Place in the Sector.

Future Partnership of Reifen and Automechanika Met With a Positive Reaction

Reifen at Messe Essen has confirmed its international profile in an impressive way: On May 27 30, 2014, around 20,000 visitors from 130 countries came to the premier global fair in the tyre sector. 64 percent travelled from abroad, that corresponded to an increase of twelve percent in comparison with the preceding event. With 670 exhibitors from 44 nations, more companies than ever before also presented themselves at Reifen this year. The world's leading representatives of the sector (including the 20 largest tyre manufacturers) showed everything to do with wheels and tyres, e.g. new tyres, wheels, chassis technology and equipment. Reifen 2014 was able to boost the positive mood in the sector even further: For the current year, a lot of companies are expecting sales increases throughout.

On the first day of the fair, representatives of Messe Essen and Messe Frankfurt announced that they will enter into a far-reaching strategic partnership with regard to their premier global fairs Reifen and Automechanika in the future. Messe Essen and Messe Frankfurt want to exploit synergetic effects in sales and marketing across borders. After Reifen 2016, they will therefore interlink their two premier global fairs closely with each other. Oliver P. Kuhrt, Chairman and CEO of Messe Essen: "The response of the exhibitors to the partnership with Automechanika is outstanding. We are creating a substantial surplus value for our customers and are safeguarding the long-term growth of Reifen in Essen."

Visitors Praised the Extended Value Added Chain - Compact Fair with Profile

Together with Rubber Tech Europe which took place in parallel, this year's Reifen portrayed the complete value added chain of the tyre for the first time and as the only event anywhere in the world: from the preliminary stage of production via manufacture and trading right up to retreading and recycling. This supplement was praised by many visitors. On the occasion of the premiere of Rubber Tech Europe in Hall 6 at Reifen, 53 exhibitors presented their available ranges for the preliminary stage of tyre production, e.g. rubber machines, rubber chemicals and rubber raw materials as well as the corresponding technology.

In 2014, Reifen once again confirmed its reputation as the fair of the manufacturers and the decision takers. Around 90 percent of the exhibitors originated from the producing sector. The proportion of the decision takers with purchasing and procurement powers amongst the visitors was just as high. The overwhelming majority of the visitors came from tyre trading and tyre service. Around two third travelled from abroad: The top nations of origin were Italy, France, Poland, Belgium and Great Britain. With around 44 percent, the main item of interest at Reifen once again related to tyres, casings and tubes. More than one third of the visitors placed orders at the fair and the exhibitors showed that they were very satisfied with the business transactions.


There are plenty of reasons to join us FOR THE REIFEN ESSEN FAIR Trade Fair .

You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.

Put simply, if you want to tap into the vital European business market, you need to be at the SECURITY ESSEN FAIR Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!


TTI Travel International Trade Fair Travel Tips


Taking care of details before you depart can make the difference between a smooth trip and a traveling nightmare. Here are a few first steps to get you started on the right foot:

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