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Verona, Italy

International earthmoving and building machinery exhibition


  • 40 thousand visitors  15% international from 55 countries
  • 445 exhibiting companies (106 from 27 countries )
  • total gross area of 50 thousand square meters

Already looking with confidence to the next appointment 22-25 February 2017




Initial signs of recovery in the sector also in Italy


Verona 17th June 2014. High quality visitors; those who didn't attend the show missed a vital opportunity; signs of recovery, even in Italy. At just over one month from the end of Samoter and Asphaltica, exhibiting companies have drawn up their initial conclusions for attendance at an edition that was certainly unusual for many different reasons.


"Our impressions after the event are positive," says Vito Minunni of Cifa-Zoomlion; "yet of course it is impossible to make comparisons with pre-crisis editions. Clients and buyers turned up we found them to be very interested. Especially those from the Middle East. In our case, for example, Iraqi buyers were already very well informed about our production and quality. If they had been seeking merely price or convenience, they could have gone to Ankara to find cheaper machines. But they chose to come to Samoter. The same holds true for the Russians who gave considerable attention to our products."


Selena Bolin of Midi Europe which distributes Isuzu and Takeuchi also expressed satisfaction. "It was a rather good show for us and we are pleased with the contacts we made. We met very professional Italian visitors."


MAN was also among the big names taking part; Eleanor Migliorini sums up the results for the German brand as follows: "We had many contacts and even sold a number of vehicles, so we are satisfied with the investment; we also achieved good feedback from the outdoor area and the live demos of our vehicles, which were always very crowded with highly motivated visitors."


Mercedes, the other German giant attending Samoter, also had a rewarding show: "We could not miss the appointment with Samoter 2014," said Enrico Ferraioli, Marketing Manager at Truck Mercedes-Benz Italy. "We attended the event with an inside stand and an outside area - just a few kilometres away in a quarry, as the ideal terrain for test driving our new Arocs in live conditions. Samoter visitors also enthusiastically greeted the initiative that gave them the chance to learn about the characteristics of new vehicles, after having driven them over dedicated routes; in the four days of the event, visitors to Samoter were joined by more than 3,000 clients who crowded the Mercedes quarry site for a total of over 500 test drives. Excellent results in terms of attendance and satisfaction for sector clients and operators, which promises well for the future. We hope they will remember Samoter 2014 as the moment when the recovery in the Italian construction industry began."


Guido Peveri, Terex Dealer Manager, was to the point: "We are delighted. We finalised sales of machinery and created excellent contacts for new distribution points. We'll do it again tomorrow."


VF-Venieri also indicated positive final results: "Our expectations were low, to be honest," explains Filippo Muccinelli, "but everything turned out to be much better. Attendance was interesting and visitors were well-informed. We did not finalise sales during the show but we did generate interesting contacts that we will now bring to fruition."


Facts and figures for Samoter and Asphaltica 2014

445 exhibitors, of whom 106 international from 27 countries: Albania, Austria, Australia, Belgium, Canada, China, United Arab Emirates, Finland, France, Germany, Great Britain, India, Ireland, Israel, Netherlands, Czech Republic, Republic of South Korea, Russia, San Marino, Serbia, Singapore, Slovenia, Spain, Sweden, Switzerland, United States and Turkey.

40 thousand visitors, of whom 15% from 55 countries, especially France, Germany, Switzerland, USA, United Kingdom, Russia, Slovenia, China, Brazil and Spain.


40 international delegations from Algeria, Saudi Arabia, Azerbaijan, Belgium, Bosnia, Brazil, Cameroon, Croatia, Egypt, Ecuador, France, Germany, Jordan, Indonesia, India, Iran, Iraq, Libya, Malaysia, Morocco, Mexico, Mozambique, Norway, Palestine, Peru, Portugal, Czech Republic, Romania, Russia, Serbia, Singapore, Slovenia, Spain, South Africa, Sweden, Switzerland, Thailand , Tunisia, Turkey and Ukraine.


There are plenty of reasons to join us FOR THE SAMOTER Trade Fair .

You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.

Put simply, if you want to tap into the vital European business market, you need to be at the SAMOTER Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!



TTI Travel International Trade Fair Travel Tips


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