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Messe Essen, Germany
The world‘s leading fair for security and fire prevention
More Decision Takers, Higher Internationality and Longer Dwell Times
1,045 Companies Presented Innovations for Civil Security
40 Years of Security Essen: Premier Global Fair Showed Itself on Its Best Form in 2014
Essen, September 26, 2014
On the occasion of its 40th anniversary, Security Essen presented itself on its best form: 1,045 exhibitors from around 40 nations showed a large number of innovations for civil security at Messe Essen at the end of September - including worldwide conglomerates such as Bosch, Panasonic, Sony and Siemens. For the first time, the premier global fair in Essen offered more than 40 market segments: from mechanical and digital security technology via fire protection and video surveillance right up to IT security and counter-terrorism. This comprehensive overview of the market attracted about 40,000 trade visitors from more than 110 countries. "With these very good figures, Security Essen has impressively highlighted that it is the worldwide number one in the sector," was the résumé made by Oliver P. Kuhrt, CEO of Messe Essen. "Together with the global security industry, we are pleased about the unsurpassed quality of the range on offer, internationality and participation."
Security Essen 2014 was spurred on by the good mood in the sector. In Germany alone, the security industry had a turnover of nearly Euro 12 billion in the past year - worldwide, the market volume of the sector is estimated at Euro 120 billion. And the prospects are good: Almost 96 percent of the trade visitors to Messe Essen are expecting the favourable development of the security market to continue. One in three of the visitors indicated that their companies want to invest high six-figure amounts in security technology next year - above all, in solutions for access control, video surveillance and fire protection. Therefore, the majority of the exhibiting companies rated their participation in Security Essen as successful: Furthermore, nearly 88 percent are expecting good post-fair business.
Popular: Solutions for IT Security
In 2014, the top subject of IT security aroused great interest amongst the trade visitors – nearly 83 percent of whom were decision takers. According to estimates made by experts, industrial espionage and cyber crime caused damage amounting to US$ 400 billion worldwide in the past year. In this context, Security Essen offered effective protective measures: from constructional bugging protection via secure IT hardware right up to data protection for mobile terminals. During a joint visit to the fair, the State Secretary at the Federal Chancellery Klaus-Dieter Fritsche, Federal Government Commissioner for the Federal Intelligence Services, and Dr. Hans-Georg Maaßen, President of the domestic intelligence service of the Federal Republic of Germany, also obtained information about the subject of the protection of the economy.
Visitors' Reactions: Higher Internationality and Great Satisfaction
The significance of Security Essen as the premier global fair was also highlighted by the great international interest. 39 percent of the trade visitors travelled from abroad - a plus of nearly ten percentage points. Moreover, the Federal Ministry for Economic Affairs and Energy used the premier global fair in Essen as the platform in order to continue the bilateral dialogue with China about collaboration in disaster risk management. On the first day of the fair, high-ranking representatives of the Ministry of Industry and Information Technology of the People's Republic arrived for the conference entitled "Perspectives of German-Chinese Technological Cooperation in Disaster Risk Management". A large number of other countries also dispatched delegations which obtained information about innovations at Security Essen - including Morocco, Norway, the USA and the United Arab Emirates.
Visitors and exhibitors gave top marks to the premier global fair. They praised the range on offer at the fair and the very high quality of the visitors. It was noticeable that one in three of the visitors stayed at the fair for two days or longer this year - a very good value. With a view to 2016, 92 percent of the visitors and 86 percent of the exhibitors indicated that they would be involved in the 22nd Security Essen on September 27 - 30, 2016.
Supporting Programme Offered
100 Specialist Lectures and Technology Live in Action
The supporting programme at Security Essen also went down outstandingly: Around 100 lectures in the two fair-accompanying Security Forums presented solutions to current challenges in the sector. IT security was an important keyword here as well. Twice a day, visitors were able to experience technical innovations live in the Action Centre. Here, civil flying robots for site surveillance were demonstrated and security films for windows or glazed doors were tested with iron ball bearings, Molotov cocktails and explosion attempts. Spectacular things happened on the Fire Protection Day too: Here, it was possible to experience, amongst other products, fire suppression installations and CAFS fire extinguishing appliances live in use. As the premier global fair, Security Essen also supported the sector with regard to the promotion of the up-and-coming generation: On the Training and Further Education Day, schoolchildren, lateral entrants and students were able to obtain information about training courses and occupational perspectives in the security industry.
Security Innovation Award: Outstanding New Products Distinguished
The Security Innovation Award attracted great attention in 2014. A total of 95 companies put themselves forward as candidates for the mark of distinction for particularly pioneering innovations this year. The prize winners included the multifunctional security door called Secufire from Sälzer GmbH, the flexible electronic admission and access protection designated as pyware anywhere from Lock Your World GmbH & Co. KG as well as the miniature extinguishing system named E-Bulb from JOB GmbH.
Security Essen 2014: Figures in Detail
At Messe Essen, 1,045 exhibitors from around 40 nations presented innovations from over 40 market segments relating to civil security. Together with the projection for the last day of the fair, about 40,000 visitors including conference participants, VIP guests, members of various delegations and journalists came to Security Essen 2014 (36.200 of which are compliant with the FKM). The proportion of trade visitors was 99 percent.
ESSEN TRADE FAIR HOTELS
There are plenty of reasons to join us FOR THE SECURITY ESSEN FAIR Trade Fair .
You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.
Put simply, if you want to tap into the vital European business market, you need to be at the SECURITY ESSEN FAIR Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists
Visit a doctor.
Get a physical and update your vaccines. Depending on what country you are traveling to, you may need particular immunizations. Carry your medications with you on the plane so in the event your luggage is lost, you will have your daily meds on hand. Request a computerized medication list from your pharmacist in case of a medical emergency. And finally, check your insurance policy to confirm you are covered medically overseas, and if not buy travel health protection and medical evacuation insurance to be fully prepared.
Arrive at your destination country early.
Get the lay of the land by arriving a day or two before your meeting and hire a local guide to show you around. Contact the concierge at your hotel for recommendations on who to hire. Request the guide speak English so you can communicate and ask for helpful hints and tips that will be useful while you are visiting and doing business. Ask the concierge and your guide for suggestions of restaurants, coffee shops, and unique sites that are both safe and well regarded.
Give the U.S. State Department a heads up.
Notify the U.S. State Department and sign up to receive important information from the embassy about safety conditions, and be available via text or email should they need to contact you for travel alerts, natural disasters, or other emergencies. Utilize programs such as, "Stay Informed, Stay Connected, Stay Safe!" Smart Traveler Enrollment Program and refer to U.S. Passports and International Travel website for more information.
Contact your credit card company.
Nothing brings your trip to a screeching halt faster than frozen funds. Be sure to let your credit card company know when and where you'll be traveling so you can avoid the frantic call to unlock your card. Credit cards with magnetic strips are not always accepted by businesses, and some establishments do not accept credit cards at all, so make sure to carry a fair amount of local currency to avoid being caught off guard.
Make copies of important documents.
Make duplicates of the following: passport, driver's license, credit/debit cards, birth certificate, and insurance cards. Leave a set of copies at home or with someone you trust to retrieve the information. Pack another set carefully in your carry-on bag. Take a picture of your credit cards and security codes in case you need to access them immediately.
Anticipate technology challenges.
It may be difficult to find a place to charge your cell phone in the middle of the day while traveling. Consider bringing a backup solar powered battery charger. Depending on the country, you might need adaptors for your technology and electronics. Rather than bringing a suitcase full of hair tools and adaptors, invest in a less expensive hair straightener or curling iron when you arrive and use the hotel blow dryer. Even with an adaptor, some electronics can't handle the difference in voltage and will easily burn out.
Research your phone's travel capabilities.
Make a call to your cell phone company and discuss your options. I've found it worth the expense to purchase a travel calling plan when spending time abroad. Text messages and downloading any kind of data will quickly add up without a travel plan. Double check your phone settings and turn off "data fetch" for any programs on your phone that update on their own (i.e. Facebook). This will conserve your data until it's needed.
Brush up on the local language. You can test your skills using an app on your phone such as Duolingo or Google Translate. Don't underestimate a good old fashioned phrase book to get you through simple interactions. Familiarize yourself with the basics beforehand such as, "Hello," "Good-bye," "Excuse me," "My name is _____," "Nice to meet you," "Please," "Thank you," and "Where is the restroom?" to use as you go about your trip.
Photograph your luggage. Anyone who has had the unfortunate experience of losing their luggage can attest that trying to describe to an airport representative what your luggage looks like (i.e. black with wheels) can be vague. A baggage claim ticket is useful, but often lost during the flight and numerous layovers. Make an effort to attach something notable to your suitcases and take a picture of your baggage with your cell phone. Now you can easily identify your luggage in the sea of black bags.
Do your homework. Cultural customs differ from country to country, and it's always prudent to be prepared before you arrive. For example, some countries encourage tipping while others do not. Some regions are close communicators while others are more reserved. It's in your best interest to know something about the culture, etiquette, religion, business values, and particular communication styles before landing on foreign soil.
TTI Travel International Trade Fair Travel Tips
Taking care of details before you depart can make the difference between a smooth trip and a traveling nightmare. Here are a few first steps to get you started on the right foot: